About us

Company Profile

At Guisheng, we aspire to create healthier, more comfortable, and better spaces for all Chinese people.
In 2004, Guisheng's predecessor, Beijing Jinxing Fuhua Decorative Board Factory, was officially established in Daxing District, Beijing. In the early stages of entrepreneurship, it was only equipped with two production machines, and with a simple industrial intention, it officially entered the board manufacturing industry and embarked on its own industrial journey.
In 2007, the company completed the first round of standardized upgrading and officially registered as Beijing Times Fuhua Wood Industry Co., Ltd. It also built a 20 acre production factory, achieving the first leapfrog expansion of production capacity and laying a solid production foundation for future market layout.
In 2009, the brand took a crucial step towards nationwide layout by establishing Shanghai Guisheng Wood Industry Co., Ltd. in the core market of East China, radiating to the Yangtze River Delta region with Shanghai as the fulcrum, breaking through regional business limitations, and officially launching a national market strategic layout.
In 2016, Guisheng underwent a major upgrade in production capacity. The Shanghai production base completed the overall relocation and technological transformation expansion, and launched the first fully automatic domestically produced intelligent production line, achieving a triple leap in production scale expansion, core equipment iteration, and manufacturing efficiency, comprehensively improving product delivery capabilities and quality stability.
In 2018, the brand took the initiative to adapt to the industry development trend and fully transformed into the customized sheet metal track, and successively obtained authorization and cooperation qualifications from multiple well-known brands at home and abroad; Simultaneously completing the transformation of the fully digital intelligent automation production line, deeply integrating high-quality supply chain resources from upstream and downstream, always adhering to the concept of green and environmentally friendly production, and growing into a leading enterprise in the domestic melamine board supply chain field with excellent product and service strength.
In 2019, Guisheng officially embarked on a new journey of brand development, successfully registered its own brand trademark, established a professional national sales team, and made its debut at the Shanghai International Furniture Exhibition. With an independent brand image, it spoke out to the industry and market, completing the core transformation from OEM production to brand operation.
In 2020, the brand continued to deepen its production capacity strategy layout, officially purchased and built an Anhui production base, further improved the national production capacity network, consolidated the regional supply foundation for its Wanxuan brand, formed a production and service pattern of north-south coordination and full coverage, and injected strong momentum into long-term stable development.
In 2023, Wanxuan regional brand will be officially established, and an integrated sharing center will be built simultaneously. Relying on the opportunity of industry recovery after the epidemic, the brand comprehensively sorted and optimized its product system, built a complete core carrier for brand operation, completed the key transformation from basic production to brand operation, and laid a solid foundation for long-term development.
In 2024, Wanxuan will achieve synchronous upgrades in three dimensions: production capacity, technology, and aesthetics. The German Winconor automation project will be officially put into operation, fully empowering product quality and production accuracy with the world's top intelligent production equipment; Simultaneously initiate the deep integration of industry, academia, and research, and collaborate with the doctoral team from Zhejiang A&F University to develop customized new product standards, promoting product technology iteration and upgrading. In terms of building the core competitiveness of the brand, we have officially signed a contract with an Australian color consultant team, introduced the internationally authoritative Swedish NCS color system, and established the core positioning of "aesthetic system board"; Simultaneously establish a professional wood aesthetics team, establish an aesthetics application research center, and officially complete the Hefei brand exhibition hall, completing the full chain layout of technology research and development, color design, and scene display.
By 2025, Wanxuan Aesthetic IP will be fully implemented and deepened, continuously improving its product matrix and customer service system. Appearing successively at top domestic industry exhibitions such as Guangzhou Customization Exhibition and Shanghai Modern Home Exhibition, continuously strengthening the differentiated brand label of "color+board"; We have launched two high-end aesthetic decoration series, Gaozhi Middle and Wabi Sabi Oriental, to further enrich our product categories and meet diversified market demands. Over 15 industry exchanges and professional training sessions on "Unleashing Color Power" have been held throughout the year, providing in-depth services to more than 200 cooperative clients. Through practical experience, a mature and perfect aesthetic delivery system has been polished, achieving dual enhancement of product value and service capabilities.
In 2026, Wanxuan will upgrade its brand positioning and officially define itself as an aesthetic system board merchant. With 20 years of deep cultivation in the board industry as its foundation and color aesthetics as its core competitiveness, Wanxuan will bid farewell to the past and embark on a new journey of high-quality brand development.
Growing upwards and rooting downwards is our exploration of the industry. We will continue to be guided by product quality and design inspiration, carefully crafting a sustainable and closely connected future. We will do our utmost and strive for it for the rest of our lives, just to meet all the needs for creating better space design, and make every space a carrier of dreams.